"All our interfaces are elegant, intuitive and simple to use"

Day8 is and Australian owned software company developing products that service the Media industry. Our products manage workflow between Agencies, Advertisers and the Media, making it easier for buyers and seller to work together.

Our Mission

Our software suite includes unparalleled optimisation modules, which ensure that our clients make decisions that are smart, accurate and effective. Having been in business since 1999, we've accumulated a deep knowledge of the Media Industry, while also earning a high degree of trust from those who work in it. We provide critical infrastructure to both sides of the industry – Agency and Media. As an example, our products are trusted to buy over 70% of all spots in the Australian TV market. That's an annual spend of over $3 billion, much of which is processed within Day8's systems by both Agencies and Networks. Day8 has succeeded on the back of a deliberate strategy to remain a mid-size, agile and very focused organisation, concentrating on using our skills to address the very specific and important area where we thrive – providing the Media industry with elegant solutions which address complex problems via simple user interfaces.

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““Day8’s approach to established ratings is unique – blending machine learning and human skills.

— Mike Thompson, Director of Day8

What We've Achieved

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